Event: Costume Institute Gala Benefit (Met
Ball)
When: 7 May 2012
Where: Metropolitan
Museum of Art in New York City
Serving as honorary chair at the
May 7 2012 gala is Jeff Bezos, founder and CEO of Amazon, with Carey Mulligan,
Miuccia Prada, and Anna Wintour as co-chairs.
The 2012 Costume Institute Gala and
exhibit will focus on Italian designers Elsa Schiaparelli and Miuccia Prada.
The Costume Institute Gala (or
Costume Institute Ball), known as the Met Ball and nicknamed the "Oscars
of the East Coast", is an annual ball that celebrates the annual opening
of the Metropolitan Museum's (The Met) fashion exhibit at the Costume
Institute.
The red carpet evening where
celebrities arrive dressed to impress is described as the fashion industry's
"Night of Nights". Fashion industry experts and style magazines
consider the event, which is hosted by Vogue to be the fashion world's best red
carpet event. It is regarded as the top annual social event in New York City .
The event has been an annual affair
at the Met since 1948 (the year in which the Costume Institute was founded),
but it has been held in different parts of the museum over the years.
In 2005, individual tickets ranged
in price from US$5000 to $15,000, while corporate sponsors paid $150,000 for
whole tables. In 2006, the event raised a total of $4.5million. In 2010, the
price of the top table was $250,000.
Vogue editor-in-chief Anna Wintour
oversees both the benefit committee and the guest list, although Vogue staffers
help assemble the list of celebrity invitees. For over 10 years, ending in the
late 2000s, Stephanie Winston Wolkoff was the special-events planner at Vogue
in charge of seating. Robert Isabell designed the event for over a decade prior
to his death in 2009. Vogue and Chanel have shared the cost of the event.
Each year the event has a theme,
and the evening includes a cocktail hour and a formal dinner. The evening
rivals the West Coast's Vanity Fair Oscar Party, which is said to have more
"star power", but less fashion panache. The Oscars parties have more Hollywood people and press representatives.
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