The Virgin Fest (known from 2008 as the Virgin Mobile Festival in the United States) is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V. As of 2010 it is known as Virgin Mobile Fest.
Like the other variants of the V Festival, the events are sponsored by Virgin Mobile, in this case, either the US or Canadian versions. On June 30, 2006, Virgin Group chief Richard Branson announced the inaugural shows. The first, which took place September 9 and 10, 2006 at Toronto Islands Park, Toronto, Canada, featured over 40 artists. A single-day show also took place in Baltimore, Maryland, United States, on September 23, 2006, at the Pimlico Race Course with the Red Hot Chili Peppers and The Who.The 2009 Virgin Mobile Festival, dubbed the Virgin Mobile FreeFest, was held on August 30, 2009 at the Merriweather Post Pavilion in Columbia, Maryland. The festival returned to Merriweather on Saturday, September 25, 2010, and was once again a free event.
The Virgin Mobile FreeFest is also returning to Merriweather Post Pavilion on September 10th, 2011. The tickets were reported to have "Freed out" in just over five minutes after being available. The Headliners for the 2011 Virgin Mobile FreeFest were Deadmau5 (House), Cee Lo Green (Hip-Hop/Pop), and The Black Keys (Indie).
2012 Lineup includes:
Jack White, Skrillex, M83, Nas, ZZ Top, Santigold, Alabama Shakes, Ben Folds Five, The Dismemberment Plan, Allen Stone, Trampled by Turtles, Portugal. The Man, Das Racist, Future Islands and Justin Jones. There is also a "Dance Forest" that will feature Above & Beyond, Porter & Zedd (Back to Back), Thomas Gold, Nervo, Alvin Risk and Penguin Prison.
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