In 1994, the event was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
Mercedes-Benz Fashion Week is perhaps the most well-known event held during New York Fashion Week, but not the only one. Many top-name designers show their collections at other venues, including Ralph Lauren, Donna Karan, Calvin Klein and Marc Jacobs. Dozens of other fashion shows and related events are held around the city during New York Fashion Week, including Couture Fashion Week NY at the Waldorf-Astoria and iFashion Week by iFashion Network and iConcept Media Group focusing on emerging and independent designers.
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