The Comerica Bank New Year's Parade (also known as the Cotton Bowl Parade) is an annual New Year's Day parade held in downtown Dallas, Texas. The parade is sponsored by Comerica Bank, presented by the J. Curtis Sanford Parade Committee, and benefits the Field and Mary Scovell Scholarship Foundation. It was revived in 2007 and is held each year for the AT&T Cotton Bowl Classic. An estimated 100,000 people attend the parade each year. The parade route is 1.5 miles (2.4 km) long, starts in the Dallas Arts District and ends at the American Airlines Center, by Victory Park. It features about 80 different entries, including about 20 floats and various marching bands, balloons, and other such performances. The parade is followed by pep rallies in the park for each team competing in the Cotton Bowl Classic. Although the game is now held in Cowboy Stadium at Arlington, Texas, the parade is still held in Dallas. The Dallas Convention & Visitors Bureau says that the New Year's Day parade is important to the local economy because it increases the amount of people shopping, dining, and staying in hotels during the end of the holiday season.
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