Hard is a national music festival, music cruise and concert brand founded by Gary Richards in 2007. The event line-ups consist of high-profile alternative, electronic and rock acts and cutting edge emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice (French band), Peaches (musician) and 2 Live Crew. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion. Hard is sometimes called 'hardfest' by fans, based on the event's website hardfest.com and social media shortcuts. Additional Hard brands include the Hard Summer Tour, Hard 13, Turkey Soup and Holy Ship! electronic music cruise.
Chinatown will echo with electronic beats as Hard Summer comes to downtown’s L.A. State Historic Park for a night of electronic dance music. The day-long festival will feature some of the best beatmakers in the world, including the driving, quirky techno of Duck Sauce, the static-dance of Boys Noize, and the Los Angeles festival premiere of Odd Future, the buzzing L.A. hip hop crew.
Los Angeles State Historic Park is a major park in Los Angeles, California, north of Chinatown and east of Elysian Park. The park is the former site of The Cornfield, a maintenance yard for the Southern Pacific Transportation Company, and runs alongside the Zanja Madre. The park is a long, open space between Spring Street and the tracks of the Metro Gold Line.
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